Why Are Designer Sneakers So Popular?

2025-05-20

Greta

Luxury brands are imitating the design of popular sneakers, but selling them at ten times the price. From Hermès to Prada, big brands use high-end materials to "pay tribute" to classics, but it is difficult to hide the design similarities. These sneakers labeled "luxury" have long become status symbols rather than practical items.

Market Phenomenon and Luxury Brand Strategy

▣ Sneakers Craze and Luxury Brand Response

In order to cater to market trends, luxury brands have launched sneakers inspired by sneakers. In order to meet the needs of sneaker enthusiasts, these brands have gradually shifted their design focus to comfortable and casual sneakers to attract more consumers.

▣ Luxury Brand Design Similarity Problem

The sneaker market has great potential, attracting many luxury brands to enter. Luxury brands have always been criticized for their high similarity with sports brands in shoe design. Although they are particular about materials, such as using high-end materials, or strive for excellence in quality, such as "handmade" packaging, these so-called "design" shoes are often not significantly different from popular sports shoes. However, luxury brand shoes are often praised for their high quality, but their designs are similar to those of sports brands. Once these sneakers are labeled as "luxury goods", their prices can easily climb to more than ten times the original.

Luxury brands pay tribute to classic designs

▣ Hermès and New Balance 247

In this season's Hermès catalog, it is very similar to the New Balance 247 in appearance, and even the color scheme is exactly the same. More interestingly, the design of the sole also cleverly simulates the effect of the REVLite lightweight cushioning midsole, which makes people can't help but link the two together. However, the difference between this Hermès shoe and the New Balance 247 lies in its material choice. The Hermès shoe is different from the New Balance 247 in terms of materials and design details. It is made of high-quality leather such as high-grade suede, which makes it stand out in terms of texture. It is worth mentioning that this shoe is priced at $1,100, and there is even a shortage of sizes on the Hermès official website, which shows how popular it is.

▣ Prada and New Balance 574

Turn your eyes to Prada - New Balance 574. It has to be mentioned that Prada cleverly pays tribute to the classics in the design of this shoe. From the heel to the midsole, and then to the outsole, you can clearly see the unique imprint of 574. The color scheme and material selection of the shoe are also extremely rich and diverse. Compared with the New Balance 574, Prada's design is unique and ingenious. It especially uses a piece of leather to cleverly cover the "N" that should have appeared. This design innovation undoubtedly adds a different fashion flavor to the shoe. Prada pays tribute to the classics with unique designs and is committed to innovating materials and design elements.

▣ Valentino and Vans series

It is undeniable that the New Balance 574 has a profound influence in the fashion industry, and even attracted fashion brands such as Valentino Garavani to pay tribute. However, Valentino's design team is obviously not content with just paying tribute. While paying tribute, they also cleverly injected many unique elements into this shoe, making it glow with a different brilliance. Among the various color options, this shoe has uniquely incorporated rivets and camouflage elements. Valentino has developed a unique style with rivets and camouflage elements and has long paid tribute to Vans. At the same time, the material uses a clever combination of suede and leather, which significantly improves the overall texture and presents a unique wild atmosphere. It is worth mentioning that this is not the first time that Valentino has paid tribute to New Balance. This "tribute" has lasted for several years, which shows its deep feelings and continuous creative passion for New Balance.

▣ Dior and Givenchy's innovative design

Dior Homme showed unique creativity when paying tribute to the Vans Old Skool series. Although the basic design of the shoe follows the classic shoe shape of the Old Skool, the designer cleverly added a unique pull ring as decoration to the shoelaces, and added a practical pull strap to the heel. This design not only retains the classic elements of Vans, but also incorporates the unique creativity of Dior Homme, which is undoubtedly a very outstanding case in the "tribute" series.

Givenchy is known for its bold and avant-garde design style. This tribute to Vans SK8 Hi is ingenious. Although the overall shoe shape is highly consistent with Vans SK8 Hi, Givenchy is ingenious in details. Dior and Givenchy innovate on the basis of classics and add unique elements of the brand. In the shoe tube, the brand cleverly incorporates the design elements of black and white stripes, which not only highlights the fashion atmosphere but also retains the classic charm. On the front of the shoe, the designer cleverly extends the shoelaces to both sides, creating a unique visual effect that is both exaggerated and coordinated.

Shoe fan culture and market response

Social class and sneaker culture

In recent years, with the rise of sneaker culture, more and more people have begun to love and collect sneakers. Not only fashion gurus are chasing trends, but even those who pursue a luxurious life have joined the ranks. However, their motivation for buying sneakers seems to be different from that of ordinary fans. For these owners, sneakers are not only a symbol of fashion, but also a reflection of their identity and status.

For these consumers who pursue luxury, high-quality shoes symbolize status and attract wealthy consumers. "Expensive is good" has become their shopping creed. In luxury stores, they carefully select shoes that best suit their tastes and are comfortable to wear, without paying too much attention to whether sports brands have similar styles or whether the shoes are original designs. These sports shoes, which are shrouded in the halo of "luxury", have become a symbol of identity and status, rather than ordinary commodities that ordinary people can easily own.

Luxury brand value-added strategy

When creating shoes, luxury brands will use high-quality materials and invite top craftsmen to participate in the production to enhance the overall value of the shoes. However, when you spend $8,000 to buy a pair of luxury brand sports shoes, the value of the shoes comes from the materials and craftsmanship, not just the production cost.

Reflection on the attitude of designers

The designer's view on the use of their designs by luxury brands is crucial. In the consideration of market and brand value, the designer's emotions and attitudes are often complex and profound.